As a prisoner of war in Vietnam, Admiral James Stockdale led his men through eight years of torture. Optimism didn’t work, he said. Here’s what did.
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In recent years, leaders have learned the value of cognitive science in driving business performance. Thousands of pages have been written on behavioral economics, cognitive psychology and neuroscience. But it would take a lifetime to learn all that research. We’ve distilled twenty five years of science into three kinds of stories, simple to learn and apply.