Susan Spencer Wendell started her greatest story on the day her doctor told her she was going to die. As they drove home from the doctor’s office, both of them numb and speechless in shock, Susan’s husband announced that he needed something to eat. He fled into the Burger King. Susan found herself standing outside […]
Most of us spent most of 2018 talking about how terrible the world was, because our eyes were open and we saw the horrors. Children in cages. Cities under siege from tsunamis and hurricanes, while our President bragged about the size of his nuclear button on Twitter. This is a new year. And I’m […]
Our current President can pick a fight like nobody’s business. And we can’t stop paying attention. Our brains are wired to tune in whenever we sense a conflict. It’s something every brand can learn from. Here’s how to turn the neuroscience of conflict to your own advantage.